"lululemon's brilliant dupe strategy should be duplicated by every brand" -fast company

Finally, that English Lit degree is paying off #Palindrome

The redesigned 2019 Civic is fun all ways—backward and forward, inside and out. To show this, we took advantage of a unique fact about the Civic: its name is a palindrome, which means it reads the same backward and forward. The broadcast spot is its own version of a palindrome. We edited shots of the car driving around enormous letters that spell out “CIVIC” so that the ad is the same if watched forward or backward.

This PFLAG Canada television and online video campaign launched in the USA and Canada the week before The Supreme Court heard opening arguments for and against changing the constitution. 

This is so #emo you guys.
Also, these are accurate representations of the reactions we had after selling a whole lotta Hondas last summer.

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The Call That Comes after is an immersive, 
cross-channel story experience – with a data-driven tech twist. 
It’s designed to start the conversation about high driving, 
and to make the unthinkable feel real, before it becomes real.

Check out the case study, the video, and the television spot. 

Visit DestinationPride.org to experience data at its loudest & proudest. DestinationPride.org turns the Pride Flag into a measuring tool to help LGBTQ+ travellers travel safely.

This is some internal work that the wonderful Graham Tingle (check him out at TingleCreative.com) and I created for a company that’s, yup you guessed it, making stuff in space.

How do we convince parents that Mr. Christie's Fruit Krisps are a better snack option for their kids? By letting the fruit do the talking.

*The first of these spots is inspired by a true story. When I was little and people asked me what I wanted to be when I grew up, I told them "A Cookie."

I have won these awards.

LIA 2018 - Destination Pride

Design – Data Visualization – Gold
Design – Non-Profit – Gold
The NEW – Creative Use of Data – Gold
Design – Innovative Use of Design – Silver
Digital – UI – User Interface & Navigation – Silver

ADCC (Advertising & Design Club of Canada) - Destination Pride

Interactive Miscellaneous, Education & Information – Gold
Digital Design – Gold
Interactive Design, Website – Silver
Interactive Miscellaneous, Non-Profit, Public Sector – Silver
Interactive Advertising, Wesbites – Silver
Interactive Advertising, Design – Silver
Interactive Design, Website Design – Silver
Interactive Design, Mobile Design – Silver

D&AD IMPACT AWARDS 2018

Wood Pencil / Civic Engagement / 2018 Destination Pride
White Pencil / Equality / 2018 Destination Pride
Wood Pencil / Community & Interaction / 2018 Destination Pride

STRATEGY AWARDS 2018

Destination Pride:

Grand Prix + Cause/Public Service
Gold + Connection Strategy,
Gold + Data/Tech Strategy,
Gold + Niche Strategy, Gold

CLIOS 2018

Destination Pride:
Gold - Brand Design, Direct Marketing, Public Service

Gold - Direct, Digital/Mobile, Public Service

Gold - Direct, Social Media, Public Service

Gold - Digital/Mobile & Social Media Technique, User Experience, Public Service

Gold - Digital/Mobile, Website, Public Service

Silver - Integrated Campaign

Silver - Social Media, Multi-Platform Campaign, Public Service

Silver - Innovation, Product Innovation, Public Service

CANNES LIONS 2018

Destination Pride:
Creative Data – GOLD - Data Visualisation
Creative Data – BRONZE – Social Data & Insight
Creative Data – BRONZE – Data Storytelling
Mobile – GOLD – Charity & Non-profit led Mobile Websites
Mobile – SILVER – Social Purpose
Design – GOLD – Data Visualisation
Design – BRONZE – Digital Design
Digital Craft – SILVER – Data Visualisation
Direct – SILVER – Data Strategy
Direct – BRONZE – Use of Mobile
Direct – BRONZE – Not-for-profit / Charity
Sustainable Development Goals – SILVER – Sustainable Cities and Communities
Sustainable Development Goals – BRONZE – Gender Equality

THE ONE SHOW 2018

Silver
Design: Data Visualization/Dynamic: PFLAG Canada, Destination Pride.
Silver
Interactive: Websites/Utility: PFLAG Canada, Destination Pride
Silver
UX / UI: Web/Utility: PFLAG Canada, Destination Pride
Silver
2018 Interactive: Craft / Dynamic Data Visualization: PFLAG Canada, Destination Pride
Merit
UX / UI: Craft / Dynamic Data Visualization: PFLAG Canada, Destination Pride
Merit
Digital / Use of Technology: Drug-Free Kids Canada, The Call That Comes After
Merit
Mobile-First Video: Drug-Free Kids Canada, The Call That Comes After

DMA ECHO AWARDS 2018

Gold - Best Digital Destination - Destination Pride

Gold - Data-inspired Intelligence - Destination Pride

Gold - Best Use of Social Media - Destination Pride

Gold - Not for Profit - Destination Pride

Gold - Travel & Hospitality - Destination Pride

Silver x2

ADC AWARDS 2018

Gold
Interactive: PFLAG Canada, Destination Pride
Silver
Design for Good PFLAG Canada, Desitination Pride

D&AD AWARDS 2018

Graphite Pencil-Digital Marketing-Digital Tools & Utilities: Destination Pride

WEBBY AWARDS 2018

People’s Voice-Public Service & Activism: Destination Pride
Best User Experience-Destination Pride

THE ANDY AWARDS

Gold - Idea - Destination Pride

ATOMIC AWARDS 2018

Silver - Best Digital Engagement (Public Service) - The Call That Comes After
Bronze - Tech Breakthrough (Public Service)- The Call That Comes After

CLIO AWARDS 2017
Bronze - Digital/Mobile Direct - The Call That Comes After

CANNES LIONS 2017
Shortlist - Creative Use of Data - The Call That Comes After

The DMA International Echo Awards 2017
Gold - Best Use of Mobile
Gold - Best use of DRTV/Video
Gold - Not for Profit
Silver - Best Use of Technology

The Webby Awards 2017
Nominee Best Use of Interactive Video - The Call That Comes After

PIAF 2017
Best Use of Technology - Shortlist - The Call That Comes After

2017

Promo Awards 2017

Gold - Most Innovative Idea or Concept - The Call That Comes After
Silver - Best Digital Marketing - Cannes Meow
Silver - Best use of Online Video - The Call That Comes After

Strategy Awards 2017

Gold - Connection Strategy - The Call That Comes After
Silver - Cause - The Call That Comes After

Canadian Marketing Awards 2017

Silver - Community Engagement - Cannes Meow
Silver - Digital - Cannes Meow
Bronze - Direct Engagement - The Call That Comes After
Bronze - Experiential & Innovative Media - The Call That Comes After

2016: International

One Show (shortlist) PFLAG’ Canada’s “Nobody’s Memories”

Film - Television - Single

Film – Online Films and Video

Film – Direction

Film – Writing

Film – Cinematography

2015: International

-Cannes Silver Lion – Film Craft for PFLAG Canada’s “Nobody’s Memories” TV

-Communication Arts - PFLAG Canada’s “Nobody’s Memories” TV

-Archive - PFLAG Canada’s “Nobody’s Memories” TV

-One Show Merit - PFLAG Canada’s “Nobody’s Memories” TV (Craft - Writing, Craft - Cinematography, Non-Profit Film)

2015: Local

-The Advertising & Design Club of Canada - PFLAG Canada’s “Nobody’s Memories” TV + Print

-Applied Arts - PFLAG Canada’s “Nobody’s Memories” TV + Print

-Canadian Marketing Award - PFLAG Canada’s “Nobody’s Memories” TV + Print

-Marketing Awards PFLAG Canada “The Me Inside” PSA Radio Single Bronze

-Marketing Awards PFLAG Canada “The Woman Inside” PSA Film Single Bronze

2014: International

Archive - PFLAG Canada’s “The Me Inside” Print

London International Awards – PFLAG Canada’s “The Me Inside” Radio - Silver

2014: Local

Extra Awards – PFLAG Canada’s “The Me Inside” Print

Applied Arts - PFLAG Canada’s “The Me Inside” TV

Lottario is Ontario's lottery. You guys knew that...right?